And while we want to build on that, we also want to deliver something new and exciting to its audience.” The brand has a significant heritage in Sydney. It was a particularly important part of our plans. “Stations like 2UE don’t become available every day. “This agreement with ACE Radio gives them the option to lease these music stations, opening a footprint in the metro radio market while at the same time freeing up Nine Radio to focus on our core strategy of talk radio.”ĪCE Radio will spend the coming months putting together the logistical and sales infrastructure which should allow it to exercise the option in early 2022.ĪCE CEO, Mark Taylor, noted the opportunities of the deal, particularly with Sydney’s 2UE. In that time, we have moved them from an unprofitable sports radio network to a clearly defined music offering which has seen audiences grow by 173%. “It’s almost two years since Nine acquired these stations as part of the Macquarie Media transaction. Nine’s managing director of radio, Tom Malone, said the deal was a win for both networks. The two companies have signed an option, giving ACE Radio a multi-year lease on the stations.Īssuming the option is exercised, the stations would then be aligned with ACE’s existing network of 18 regional radio stations and 3MP in Melbourne. The company is now advertising for sales people. ACE Radio is set to run Nine Radio’s music stations 2UE, 4BH and Magic1278 from early next year.
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